Our story

Alice in long sleeve white lace maternity dress

Hi, I'm Alice, the founder of Mama Rentals. 

I started planning my own maternity photoshoot when I was about 7 months pregnant. Being someone who is passionate about the environment and striving to live a waste free/minimalist lifestyle, I didn't want to buy new dresses that I would only wear once. I searched second hand and other dress rental websites but couldn't find anything that was quite as nice as the gowns I envisaged for my maternity photos. I realised my aesthetic was very specific - I loved flowy, feminine and romantic gowns that look beautiful and flattering on all sizes and shapes, and for all types of settings.

So I started this idea of providing rental maternity gowns for maternity photo sessions, baby showers and other special occasions for pregnant women in Australia, for a fraction of the retail price. I wanted to help expecting mums out there to save money and look incredible, as well as to reduce the amount of textile waste we create as a whole. With this idea in mind, I stumbled across beautiful maternity designer brands like Fillyboo Maternity who also happens to be a sustainable fashion label.  We also have included other brands much loved brands such as Coven&Co, Maya Maternity.

In order to make Mama Rentals a zero waste business, I make a conscious effort to reuse and recycle all plastic mail satchels I send to my customers. I ask them to kindly send back used satchels to me when they finish their rental, I then collect and send them all onto Terra Cycle to be recycled and made into new recycled products. I do this in the hope that it would inspire my customers to think more about zero waste living, as well as to ensure I leave as little of a carbon footprint as I can while running a business. 

I hope Mama Rentals can become part of your cherished memory during this very special time in your life.  

P.S. The white lace dress I was wearing in the photo is also part of our collection, check it out :)