Have you heard?! We have new styles for little girls in stock!! Click on our 'Dresses for little girls' category below.

Our story

Alice in long sleeve white lace maternity dress

Hi, I'm Alice, the founder of Mama Rentals. 

I started planning my own maternity photoshoot when I was about 7 months pregnant. Being someone who is passionate about the environment and striving to live a waste free/minimalist lifestyle, I didn't want to buy new dresses that I would only wear once. I searched second hand and other dress rental websites but couldn't find anything that was quite as nice as the gowns I envisaged for my maternity photos. I realised my aesthetic was very specific - I loved flowy, feminine and romantic gowns that look beautiful and flattering on all sizes and shapes, and for all types of settings.

So I started this idea of providing rental maternity gowns for maternity photo sessions, baby showers and other special occasions for pregnant women in Australia, for a fraction of the retail price. I wanted to help expecting mums out there to save money and look incredible, as well as to reduce the amount of textile waste we create as a whole. With this idea in mind, I stumbled across beautiful maternity designer brands like Fillyboo Maternity who also happens to be a sustainable fashion label.  We also have included other brands much loved brands such as Coven&Co, Maya Maternity.

In order to make Mama Rentals a zero waste business, I make a conscious effort to reuse and recycle all plastic mail satchels I send to my customers. I ask them to kindly send back used satchels to me when they finish their rental, I then collect and send them all onto Terra Cycle to be recycled and made into new recycled products. I do this in the hope that it would inspire my customers to think more about zero waste living, as well as to ensure I leave as little of a carbon footprint as I can while running a business. 

I hope Mama Rentals can become part of your cherished memory during this very special time in your life.  

P.S. The white lace dress I was wearing in the photo is also part of our collection, check it out :)