A rainbow pregnancy is a journey filled with love, hope, and healing. It’s called a rainbow because, just like the beauty that comes after a storm, it symbolises light and joy following a difficult chapter. Many mums expecting a rainbow baby choose to celebrate this moment with a special photoshoot - a way to honour their story and capture the love growing within them.
But the rainbow isn’t only for those experiencing a rainbow pregnancy. It’s also a powerful symbol of joy, resilience, and colour - which is why many women, pregnant or not, choose rainbow-inspired gowns for photoshoots, baby showers, and milestone celebrations.
The Rooh Collective Poppy Rainbow Dress captures all of this beautifully. Whether you’re carrying your much-awaited rainbow baby, creating maternity memories, or simply want to shine in vibrant colour, this gown is designed to make you feel radiant, confident, and comfortable.
Why Choose a Rainbow Pregnancy Dress?
For mums experiencing a rainbow pregnancy, wearing a rainbow maternity dress can be a heartfelt way to celebrate new beginnings while honouring the past. The rainbow has become a symbol of hope after loss, reminding us that after the storm comes light.
For others, the beauty of a rainbow maternity photoshoot dress is in its joy and colour. It brings a sense of celebration, making it the perfect choice for:
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Maternity photoshoots
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Baby showers (rainbow or not!)
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Gender reveal parties
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Special occasions where you want to feel extra radiant
The Poppy Rainbow Dress not only photographs beautifully but also carries personal meaning for every mama who wears it.

Featured photo: Alex wears our Rooh Collective Poppy Rainbow Maxi Dress, captured by Emma Johnson Photography.
About the Rooh Collective Poppy Rainbow Dress
✨ Hand-dyed rainbow effect – Each gown is uniquely crafted, making it truly one-of-a-kind.
✨ Off-shoulder bodice & signature voluminous sleeves – Feminine, romantic, and flattering for all body shapes.
✨ Light, flowing fabric with a floor-length tiered hem – Creates dreamy movement in every photograph.
✨ Double-lined & elasticated fit – Ensures comfort throughout your shoot or event.
✨ Made from 100% muslin cotton – Soft, breathable, and perfect for pregnancy.

Perfect for Maternity and Beyond
The Poppy Rainbow Dress isn’t just for maternity wear - it’s designed to transition beyond pregnancy, making it an investment in beautiful memories you can revisit again and again. Whether you’re capturing golden-hour maternity photos, celebrating your rainbow baby shower, or attending a special event, this gown is ready to shine with you.
💛 Why Hire a Rainbow Pregnancy Dress?
Pregnancy is a fleeting (and often expensive) season of life. That’s why many mums choose rainbow maternity dress hire - it allows you to wear a high-quality, designer piece without the cost or long-term commitment. At Mama Rentals, we handle everything, from professional cleaning to delivery, so your dress arrives ready to wear and love.
🌈 Celebrate Your Rainbow Moment
Whether you’re honouring your rainbow baby, celebrating a pregnancy photoshoot, or simply embracing the joy of colour, the Rooh Collective Poppy Rainbow Dress is here to make you feel beautiful inside and out.
👉 Hire the Poppy Rainbow Dress Today.