Complete the look: Arrives with your dress. No extra shipping
RRP: AU$510
The We Are Reclamation Ruffle Me Open Gown in Buttercream is a go-to photoshoot dress. It is one size fits all - loved as a wedding dress for many brides.
The Reclamation 'Ruffle Me Open' Gown in Buttercream is made of linen gauze, featuring an elasticated waistline and elasticated shoulder. As the name suggests, this gown has buttons all the way from top to bottom at the front, so it can be opened up to show off your bump.
It is not lined, so you might choose to wear a Nude Strapless Slip underneath if you don't like it sheer.
It can be worn on the shoulder or off the shoulder.
Complete the boho look with one of our beautifully handmade flower crowns or a hat.
Photo Credits:
Photos 2, 3, 5, 7-8 : Erinn Redfern Photography
Photos 1, 4, 6: Our gorgeous client Leilani photographed by Luna & Lei Photography
We Are Reclamation Ruffle Me Open Gown - Buttercream
- Unit price
- /per
Sizing Guide
One Size Fits All, AUS 8-22
Please note this gown is very long to create that flowing, goddess-like effect. If you are under 158cm tall, it might not be suitable. Please check out our Petite range for shorter ladies.
Not sure if it will fit? Add a backup dress, or try on before you hire.
Super fast express delivery - Australia wide
No cleaning needed - we take care of it.
Flexible rental extensions - if weather doesn't cooperate.
Adding product to your cart
Complete the look: Arrives with your dress. No extra shipping
RRP: AU$510
The We Are Reclamation Ruffle Me Open Gown in Buttercream is a go-to photoshoot dress. It is one size fits all - loved as a wedding dress for many brides.
The Reclamation 'Ruffle Me Open' Gown in Buttercream is made of linen gauze, featuring an elasticated waistline and elasticated shoulder. As the name suggests, this gown has buttons all the way from top to bottom at the front, so it can be opened up to show off your bump.
It is not lined, so you might choose to wear a Nude Strapless Slip underneath if you don't like it sheer.
It can be worn on the shoulder or off the shoulder.
Complete the boho look with one of our beautifully handmade flower crowns or a hat.
Photo Credits:
Photos 2, 3, 5, 7-8 : Erinn Redfern Photography
Photos 1, 4, 6: Our gorgeous client Leilani photographed by Luna & Lei Photography
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- 5 stars: 16 (100%)
- 4 stars: 0 (0%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
This was a lovely dress very comfortable and flattering! I had never rented dresses before but thought for our maternity photos why not and asked in my local mums group page about hiring and so many people recommended mama rentals! The whole process was so easy and the items were gorgeous.
The process was so easy and straight forward and my gown arrived in plenty of time prior to my shoot date. The mama rentals team were also really accommodating when my shoot was cancelled due to wet weather and helped me to organise a re-hire so I wouldn’t miss out. The gown was also so so beautiful. I felt amazing in it and the pics look incredible.
AMAZING! I felt incredible in this dress, my photos wouldn’t have been as good without the dress. Highly recommended.
Absolutely stunning gown, I felt soooo beautiful!! Thank you MamaRentals for making this Mama to be so happy. HIGHLY recommend!!!! xx
Can not begin to explain how amazing Alice was throughout the process and getting the gown ready so quickly after the last return. For my first experience, i definitely will be back in the future again :) The dress itself is absolutely breath taking and I felt so woman! The way the dress fell over my baby bump and drifted in the winds, it was magicial! Thank you for the best experience Alice and Mama Rentals xx
Beautiful dress, fantastic company with amazing customer service. Will definitely use Mumma Rentals again in the future
I loved this dress. It was a dream dress that was made possible. I felt so beautiful in it.
The dress arrived quickly, it was clean and exactly as pictured. It was a seamless transition to return the dress with the instructions and pre paid postage bag. Excellent clear communication. I would definitely use again in the future if I needed.
I got this dress for my maternity photos and I absolutely loved it. The dress was nice and stretchy for my bump.
I had an excellent experience renting a dress for my maternity photoshoot from Mama Rentals. I had never rented a dress before, but the instructions were incredibly clear both on the website and in the packaging. The dress arrived earlier than expected which was a lovely surprise. I had my shoot done on a particularly dirty beach, and the dress did have a fair amount of dirt remaining after it was dried and dusted off for return. Alice was gracious and understanding when we discussed the cleaning of the dress. I will absolutely rent from Mama Rentals again in the future. 10/10.
I’ve been working with the Mama Rentals team for a few years now and they just keep getting better and better! Service is always a high standard. The gowns come on time and sometimes even ahead of time. Nothing is ever too much trouble and Alice and the team make the experience very personable.I love working with Mama Rentals!
Thank you so much for your phenomenal customer service. After giving birth, the last thing on my mind was finding time to find a dress that fits my body shape. I was also so busy trying to organise outfits for my husband and the baby that I didn’t have time for myself. But I am so glad I reached out because it was absolutely perfect. You were so kind and helpful and honestly, I felt so special in one of your dresses. It was absolutely beautiful, fit so well and perfectly suited the vibe. The ease of the whole process was also great; delivery, not having to dry clean and having the paid return satchel as part of the service. I have a few friends who are also pregnant and considering doing maternity and newborn shoots. I’ve sent them all your Instagram page and have been singing your praises.
Absolutely love this gown, it looks incredible on all women from size 8-22 it flatters and body shape. This dress is a complete dream to photograph, this is the 3rd time I’ve used this gown and I will definitely use it again. Thanks so much for the amazing service as always Alice.Erinn
Mama Rentals was so kind & express shipped the BEAUTIFUL dress the following day after ordering it (prior to expected arrival for rental). Due to this we were able to make the earlier shoot date option. The dress is absolutely stunning & made such an impression with the shoot. It’s absolutely worth the financial outlay. My kids got sick the day after the shoot so we would have had to cancel the whole thing & send the dress back unworn had Alice sent it when it was due for rental. I am forever grateful for Alice’s kindness & efficiency; due to this we have the most precious photographic memories.
Really really happy with the gown and the overall hiring experience .
This gown is amazing! I shot this beautiful piece on two different ladies of different shape and size and both shoots the women honestly looked like goddesses 🙌🏻 An absolute stand out gown I would love to shoot again. This piece will suit anyone 😍
Got questions? We have answers
1. Choose Your Dress
Browse our curated collection for maternity, motherhood, and every woman in between. Select your size, rental duration, hire dates, and add to cart.
2. We Deliver to Your Door
Your dress arrives 1–2 days before your event, beautifully packed and ready to wear. Make sure to try on as soon as possible and notify us any issues within 24 hrs of delivery. Rock your special occasion with confidence, comfort and compliments.
3. Return It, Stress-Free
No cleaning needed! Just pop it in the prepaid return satchel and return it over the counter at the post office on the last day of your rental.
We’re here for you. Chat with us or email hello@mamarentals.com.au
- Rental orders: $19.95 including return, Aus wide.
- Try-On orders → Weight-based shipping cost, starting from $32.
⚠️ If you select different delivery dates for multiple items in one order, only one shipping fee is charged at checkout. Any extra shipments will require an additional shipping payment.
Yes! You can select “Try On” as the Rental Duration at checkout.
- Must be booked more than 2 weeks before your event
- Garment must be returned within 24 hours of delivery (based on AusPost scan) in original, unworn condition
- Try-on fee is refunded when you book a 4-day (or longer) hire within 3 days of return
- Try-ons are shipped Mondays/Tuesdays only
- Try-ons are dispatched 1 day before delivery (we are assume your dates are flexible)
💡 Less than 2 weeks until your event? Book your dress with a backup Dress option instead - that way, you’re covered without the time pressure of a Try-On.
- Read more about our Try On policy.
Our Backup Dress is your safety net for last-minute events.
- Add a second dress (equal or lesser value) to your order at 60% off
- Both dresses arrive together - try them on, wear your favourite one ONLY, and return both
- Perfect for events less than 2 weeks away.
⚠️ Please note: the Backup Dress is for peace of mind - you may only wear one of the two dresses to your event
Read more about our backup dress policy.
- Orders placed before 2pm AEST (Mon–Fri) dispatch the same business day
- Most metro areas: allow 1–2 business days
- Rural area, WA and NT: allow 2–5 business days
- Sydney customers: Free local pick-up (Forestville) or Same-Day Courier (extra fee)
We understand that fit can be tricky, and sometimes the dress just isn’t quite right.
- You must notify us within 24 hours of delivery (based on AusPost scan) AND return the dress unworn within the same timeframe
- If conditions are met, we’ll issue you a store credit (minus actual shipping cost, calculated by weight)
- To avoid stress, we recommend choosing a Backup Dress for last-minute hires or using our Try-On service if your event is further away (more than 2 weeks).
We understand - sometimes the weather (or little ones) don’t play along 🌦️
- If your photoshoot needs to be postponed, simply let us know.
- As long as the dress isn’t booked back-to-back, we can extend your hire to your new date.
- A reasonable extension fee applies, calculated pro-rata to our 4-day, 8-day, or 14-day hire rates.
This way you can relax knowing you won’t miss out on your dream dress if plans change.
Nope! We’ll handle that for you ✨ Every garment is professionally cleaned using eco-friendly, water-based methods - safe for sensitive skin and kinder to the planet.
All we ask is that you return the dress in the same condition you received it:
- Light marks and minor wear are completely fine (and expected).
- Please gently remove any prickles, dust, sand, or debris before returning.
- If the dress gets wet, make sure it’s dried off before shipping so it doesn’t get damaged in transit.
- If a dress is returned heavily soiled (e.g. red wine, mud, fake tan transfer), an extra cleaning fee may apply.
We are based in Forestville, NSW 2087.
- We ship Australia-wide via Express Post
- Free pick-up is available for Sydney customers
✨ Please note: We’re an online-only service and don’t have a retail shopfront, so we’re unable to accommodate visitors. Local customers are welcome to book online and use our convenient Forestville pick-up option.
Proudly 100% Zero Waste
100% compostable packaging
Facilities powered by solar
Eco-friendly laundry process
NO plastic fasteners used on garments
Used satchels composted by us