Complete the look: Arrives with your dress. No extra shipping
The Coven & Co Folklore Maternity Photoshoot Gown / Wedding Dress is flattering and accommodating for all shapes and sizes.
The stunning Coven & Co Folklore Gown is a gorgeous whimsical bohemian piece perfect for your maternity or non-maternity photos, baby showers, weddings or elopements. It can be worn on or off the shoulder, and has a shirred and very stretchy bodice, for a very comfortable and flattering fit.
It is fully lined.
Complete the look with one of our beautifully handmade flower crowns or a hat.
Composition: 100% Viscose + Cotton Lace
Colour: Natural White
Photos 1, 7-10: Gorgeous Sarah is wearing the size L, captured by Jade Flores Photography.
Photo 6: Lovely model is wearing the size XS, captured by Hayley Mae Photography.
Photos 11-12: Our gorgeous client is wearing the size M, captured by Focus Imaging Photography.
Coven & Co Folklore Gown
- Unit price
- /per
Sizing Guide
This piece is a relaxed fit and very accommodating for various sizes. We recommend sizing down if you are in between sizes.
Approximate numerical conversion:
Size XS: AUS 6-8
Size S: AUS 8-10
Size M: AUS 10-12
Size L: AUS 12-14
Size XL: AUS 14-16
Size XXL: AUS 16-18
Size XXXL: AUS 20-22
No cleaning needed — we take care of it.
Super fast express delivery, Australia wide.
Not sure if it will fit? Add a backup dress, or try on before you hire.
Flexible rental extensions if weather doesn't cooperate.
Adding product to your cart
Complete the look: Arrives with your dress. No extra shipping
The Coven & Co Folklore Maternity Photoshoot Gown / Wedding Dress is flattering and accommodating for all shapes and sizes.
The stunning Coven & Co Folklore Gown is a gorgeous whimsical bohemian piece perfect for your maternity or non-maternity photos, baby showers, weddings or elopements. It can be worn on or off the shoulder, and has a shirred and very stretchy bodice, for a very comfortable and flattering fit.
It is fully lined.
Complete the look with one of our beautifully handmade flower crowns or a hat.
Composition: 100% Viscose + Cotton Lace
Colour: Natural White
Photos 1, 7-10: Gorgeous Sarah is wearing the size L, captured by Jade Flores Photography.
Photo 6: Lovely model is wearing the size XS, captured by Hayley Mae Photography.
Photos 11-12: Our gorgeous client is wearing the size M, captured by Focus Imaging Photography.
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Got questions? We have answers
1. Choose Your Dress
Browse our curated collection for maternity, motherhood, and every woman in between. Select your size, rental duration, hire dates, and add to cart.
2. We Deliver to Your Door
Your dress arrives 1–2 days before your event, beautifully packed and ready to wear. Make sure to try on as soon as possible and notify us any issues within 24 hrs of delivery. Rock your special occasion with confidence, comfort and compliments.
3. Return It, Stress-Free
No cleaning needed! Just pop it in the prepaid return satchel and return it over the counter at the post office on the last day of your rental.
We’re here for you. Chat with us or email hello@mamarentals.com.au
- Rental orders under $300 → Express delivery & return: $19.95
- Rental orders $300+ → Standard delivery & return: FREE
- Try-On orders → Weight-based shipping cost
⚠️ If you select different delivery dates for multiple items in one order, only one shipping fee is charged at checkout. Any extra shipments will require an additional shipping payment.
Yes! You can select “Try On” as the Rental Duration at checkout.
- Must be booked more than 2 weeks before your event
- Garment must be returned within 24 hours of delivery (based on AusPost scan) in original, unworn condition
- Try-on fee is refunded when you book a 4-day (or longer) hire within 3 days of return
- Try-ons are shipped Mondays/Tuesdays only
- Try-ons are dispatched 1 day before delivery (we are assume your dates are flexible)
💡 Less than 2 weeks until your event? Book your dress with a backup Dress option instead - that way, you’re covered without the time pressure of a Try-On.
- Read more about our Try On policy.
Our Backup Dress is your safety net for last-minute events.
- Add a second dress (equal or lesser value) to your order at 60% off
- Both dresses arrive together — try them on, wear your favourite one ONLY, and return both
- Perfect for events less than 2 weeks away.
⚠️ Please note: the Backup Dress is for peace of mind - you may only wear one of the two dresses to your event
Read more about our backup dress policy.
- Orders placed before 2pm AEST (Mon–Fri) dispatch the same business day
- Most metro areas: allow 1–2 business days
- Rural area, WA and NT: allow 2–5 business days
- Sydney customers: Free local pick-up (Forestville) or Same-Day Courier (extra fee)
We understand pregnancy bodies change quickly!
- You must notify us within 24 hours of delivery (based on AusPost scan) AND return the dress unworn within the same timeframe
- If conditions are met, we’ll issue you a store credit (minus actual shipping cost, calculated by weight)
- To avoid stress, we recommend choosing a Backup Dress for last-minute hires or using our Try-On service if your event is further away (more than 2 weeks).
We understand - sometimes the weather (or little ones) don’t play along 🌦️
- If your photoshoot needs to be postponed, simply let us know.
- As long as the dress isn’t booked back-to-back, we can extend your hire to your new date.
- A reasonable extension fee applies, calculated pro-rata to our 4-day, 8-day, or 14-day hire rates.
This way you can relax knowing you won’t miss out on your dream dress if plans change.
Nope! We’ll handle that for you ✨ Every garment is professionally cleaned using eco-friendly, water-based methods - safe for sensitive skin and kinder to the planet.
All we ask is that you return the dress in the same condition you received it:
- Light marks and minor wear are completely fine (and expected).
- Please gently remove any prickles, dust, sand, or debris before returning.
- If the dress gets wet, make sure it’s dried off before shipping so it doesn’t get damaged in transit.
- If a dress is returned heavily soiled (e.g. red wine, mud, fake tan transfer), an extra cleaning fee may apply.
We are based in Forestville, NSW 2087.
- We ship Australia-wide via Express Post
- Free pick-up is available for Sydney customers
✨ Please note: We’re an online-only service and don’t have a retail shopfront, so we’re unable to accommodate visitors. Local customers are welcome to book online and use our convenient Forestville pick-up option.
Proudly 100% Zero Waste

100% compostable packaging

Facilities powered by solar

Eco-friendly laundry process

NO plastic fasteners used on garments

Used satchels composted by us