Complete the look: Arrives with your dress. No extra shipping
The Coven & Co True Romance Gown is generous around the bust area but slim around the waist, creating the most perfect silhouette for your maternity photoshoot, baby shower or wedding.
This beautiful Coven & Co True Romance gown is made of a soft crinkly fabric, and is fully lined. This gown has beautiful white tassels and sweet, flattering sleeves that can be worn on or off the shoulder. The elastic used in the sleeve is super soft and gentle, so it doesn’t dig into the arms at all.
Composition: 100% Viscose
This piece photographs beautifully, thanks to the incredible textures and the frill adornments. With a small flounce frill just below the waist, and a large frill on the bottom hem, this gown moves so gracefully and is made for spinning and twirling, whether during a photoshoot, or even just barefoot on the beach...
Complete the boho look with one of our beautifully handmade flower crowns or a hat.
Photo credits:
Photo 1: @by_mjaayphotography
Photo 2: @bethphilippidis
Photo 3-4: @by_mjaayphotography
Photo 5: @elsas_wholesomelife
Photo 6: @chantellepaige
Photo 7: Captured by Mikelle
Coven & Co True Romance Gown
- Unit price
- /per
Sizing Guide:
XS: AUS 6-10 | S: AUS 8-12 | M: AUS 10-14 | L: AUS 12-16 | XL: AUS 14-18
Waist (laying flat and unstretched - this piece has a full elastic waist, so there is a lot of stretch):
XS: 30 cm | S: 32.5 cm | M: 35 cm | L: 37.5 cm | XL: 40 cm
Chest Width (laying flat):
XS: 40 cm | S: 42.5 cm | M: 45 cm | L: 47.5 cm | XL: 50 cm
Front Length:
XS: 113 cm | S: 114 cm | M: 115 cm | L: 116 cm | XL: 117 cm
Back Length:
XS: 117 cm | S: 118 cm | M: 119 cm | L: 120 cm | XL: 121 cm
Not sure if it will fit? Add a backup dress, or try on before you hire.
Super fast express delivery - Australia wide
No cleaning needed - we take care of it.
Flexible rental extensions - if weather doesn't cooperate.
Adding product to your cart
Complete the look: Arrives with your dress. No extra shipping
The Coven & Co True Romance Gown is generous around the bust area but slim around the waist, creating the most perfect silhouette for your maternity photoshoot, baby shower or wedding.
This beautiful Coven & Co True Romance gown is made of a soft crinkly fabric, and is fully lined. This gown has beautiful white tassels and sweet, flattering sleeves that can be worn on or off the shoulder. The elastic used in the sleeve is super soft and gentle, so it doesn’t dig into the arms at all.
Composition: 100% Viscose
This piece photographs beautifully, thanks to the incredible textures and the frill adornments. With a small flounce frill just below the waist, and a large frill on the bottom hem, this gown moves so gracefully and is made for spinning and twirling, whether during a photoshoot, or even just barefoot on the beach...
Complete the boho look with one of our beautifully handmade flower crowns or a hat.
Photo credits:
Photo 1: @by_mjaayphotography
Photo 2: @bethphilippidis
Photo 3-4: @by_mjaayphotography
Photo 5: @elsas_wholesomelife
Photo 6: @chantellepaige
Photo 7: Captured by Mikelle
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- 5 stars: 21 (95%)
- 4 stars: 1 (5%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
As a plus size mama I felt so beautiful in this dress. I wanted something to wear for my maternity shoot that made me feel comfortable with my new curves without showing too much skin. The process to hire and send back was so simple and the instructions are so detailed which just makes the process more seamless.
This dress was perfect for our maternity shoot! It was so flattering and so comfortable to wear. Although leaving left sorting my dress out until last minute, it arrived in plenty of time along with everything I needed to return it. Would recommend this dress and mama rentals 100%!!
Alice was excellent to deal with answering messages very late on a Sat night. She made great recommendations on two dresses I was choosing between. I ordered Sunday and I had my gown on Tuesday for the following Monday! she took all the stress away as I had plenty of time to try it on first too! Such great service. I wore the 'True Romance' gown and felt gorgeous for the first time in a while! I was 33.5 weeks at the time and wore it for my maternity photos. I'm a size 8 to 10 pre pregnancy and I hired the Small and it fit me perfectly. I opted to wear it on my shoulders, but it could easily be worn off shoulder too. Fully lined so no need to wear anything additional underneath. Soft and flowing it was beautiful to wear. Highly recommended Mama rentals and I'm looking to hire again for my new born photos next month!
Loved the true romance gown, fit perfectly and loved wearing it for my baby shower. Service and communication was great and I will be recommending mama rentals to my friends. Thank you Alice! X
This dress was so beautiful and flattering! I did the rental 2 days before I needed the dress and it arrived in time so lucky! The girls at mama rentals were so lovely and helpful and received my bond refund within 1 day of them receiving the dress back, I'll definitely hire from here again 🥰
Lovely dress, perfect for out maternity shoot
Thank you! You made rental so easy and the dress was perfect for my maternity shoot.
Thank you! You made rental so easy and the dress was perfect for my maternity shoot.
Thank you Alice for an amazing dress. Once I have the pictures I’ll be sure to post them for you. I received the item on time and received confirmation of return asap. The whole process was quick and made the experience of hiring super easy
This dress was perfect for my maternity shoot, it is very flattering and forgiving to my post birth figure. Delivery and return was a breeze. Would 100% use mama rentals again - I wish I’d taken advantage during my pregnancy!! ❤️
I found the entire hire experience such a lovely one. My dress came packed in a cute non-crush bag with everything I needed to send the item back once I was finished. I felt so beautiful wearing this dress on my baby shower and I got so many lovely compliments from my family and friends as well.
Such a lovely flattering dress ! I wished jr came less crinkled in the post but I think this can’t be avoided haha a simple steam did the trick
Absolutely loved this dress so much! I was unsure of which size to get and the staff on the live chat were so helpful! The dress fit perfectly! It was super comfortable and flattering for my 36 week baby bump!
I ordered the 'True Romance' gown last minute for my baby shower. Alice assured me it would arrive in time and she delivered. My baby shower was outdoors on a 36°c day and I am soooo glad I was wearing this dress. It is one of the softest, stretchiest and most comfortable dresses I have EVER worn! I loved that it was lightweight, but still lined. I am so tempted to buy one for my wardrobe now. Pre-pregnancy I was a size 10 and I ordered the Medium.
Great communication from Mama Rentals, let me extend my hire due to weather and our shoot being postponed. Would happily rent again.
I absolutely loved wearing this Coven and Co dress for my recent maternity shoot. It is so comfortable, flowy and flattering!
Everything was perfect, the dress and kimono were beautiful, and the size fit super well.I loved my experience with Mama Rentals would recommend thousands of times.
Love this gown! I wore it on my son’s first birthday. It’s so elegant and so comfortable to wear. Thank you mama rentals!
Beautiful dress! Great service at Mama Rentals!
Great service and beautiful dresses. Dress arrived on time and was easy to return. 5 stars!
I rented the dress for my maternity photo shoot and I just love it!!Comfy and easy to wear. I can’t wait to see photos.
Got questions? We have answers
1. Choose Your Dress
Browse our curated collection for maternity, motherhood, and every woman in between. Select your size, rental duration, hire dates, and add to cart.
2. We Deliver to Your Door
Your dress arrives 1–2 days before your event, beautifully packed and ready to wear. Make sure to try on as soon as possible and notify us any issues within 24 hrs of delivery. Rock your special occasion with confidence, comfort and compliments.
3. Return It, Stress-Free
No cleaning needed! Just pop it in the prepaid return satchel and return it over the counter at the post office on the last day of your rental.
We’re here for you. Chat with us or email hello@mamarentals.com.au
- Rental orders: $19.95 including return, Aus wide.
- Try-On orders → Weight-based shipping cost, starting from $32.
⚠️ If you select different delivery dates for multiple items in one order, only one shipping fee is charged at checkout. Any extra shipments will require an additional shipping payment.
Yes! You can select “Try On” as the Rental Duration at checkout.
- Must be booked more than 2 weeks before your event
- Garment must be returned within 24 hours of delivery (based on AusPost scan) in original, unworn condition
- Try-on fee is refunded when you book a 4-day (or longer) hire within 3 days of return
- Try-ons are shipped Mondays/Tuesdays only
- Try-ons are dispatched 1 day before delivery (we are assume your dates are flexible)
💡 Less than 2 weeks until your event? Book your dress with a backup Dress option instead - that way, you’re covered without the time pressure of a Try-On.
- Read more about our Try On policy.
Our Backup Dress is your safety net for last-minute events.
- Add a second dress (equal or lesser value) to your order at 60% off
- Both dresses arrive together - try them on, wear your favourite one ONLY, and return both
- Perfect for events less than 2 weeks away.
⚠️ Please note: the Backup Dress is for peace of mind - you may only wear one of the two dresses to your event
Read more about our backup dress policy.
- Orders placed before 2pm AEST (Mon–Fri) dispatch the same business day
- Most metro areas: allow 1–2 business days
- Rural area, WA and NT: allow 2–5 business days
- Sydney customers: Free local pick-up (Forestville) or Same-Day Courier (extra fee)
We understand that fit can be tricky, and sometimes the dress just isn’t quite right.
- You must notify us within 24 hours of delivery (based on AusPost scan) AND return the dress unworn within the same timeframe
- If conditions are met, we’ll issue you a store credit (minus actual shipping cost, calculated by weight)
- To avoid stress, we recommend choosing a Backup Dress for last-minute hires or using our Try-On service if your event is further away (more than 2 weeks).
We understand - sometimes the weather (or little ones) don’t play along 🌦️
- If your photoshoot needs to be postponed, simply let us know.
- As long as the dress isn’t booked back-to-back, we can extend your hire to your new date.
- A reasonable extension fee applies, calculated pro-rata to our 4-day, 8-day, or 14-day hire rates.
This way you can relax knowing you won’t miss out on your dream dress if plans change.
Nope! We’ll handle that for you ✨ Every garment is professionally cleaned using eco-friendly, water-based methods - safe for sensitive skin and kinder to the planet.
All we ask is that you return the dress in the same condition you received it:
- Light marks and minor wear are completely fine (and expected).
- Please gently remove any prickles, dust, sand, or debris before returning.
- If the dress gets wet, make sure it’s dried off before shipping so it doesn’t get damaged in transit.
- If a dress is returned heavily soiled (e.g. red wine, mud, fake tan transfer), an extra cleaning fee may apply.
We are based in Forestville, NSW 2087.
- We ship Australia-wide via Express Post
- Free pick-up is available for Sydney customers
✨ Please note: We’re an online-only service and don’t have a retail shopfront, so we’re unable to accommodate visitors. Local customers are welcome to book online and use our convenient Forestville pick-up option.
Proudly 100% Zero Waste
100% compostable packaging
Facilities powered by solar
Eco-friendly laundry process
NO plastic fasteners used on garments
Used satchels composted by us