Complete the look: Arrives with your dress. No extra shipping
The Coven & Co Folklore Maternity Photoshoot Gown / Wedding Dress is flattering and accommodating for all shapes and sizes.
The stunning Coven & Co Folklore Gown is a gorgeous whimsical bohemian piece perfect for your maternity or non-maternity photos, baby showers, weddings or elopements. It can be worn on or off the shoulder, and has a shirred and very stretchy bodice, for a very comfortable and flattering fit.
It is fully lined.
Complete the look with one of our beautifully handmade flower crowns or a hat.
Composition: 100% Viscose + Cotton Lace
Colour: Natural White
Photos 1, 7-10: Gorgeous Sarah is wearing the size L, captured by Jade Flores Photography.
Photo 6: Lovely model is wearing the size XS, captured by Hayley Mae Photography.
Photos 11-12: Our gorgeous client is wearing the size M, captured by Focus Imaging Photography.
Coven & Co Folklore Gown
- Unit price
- /per
Sizing Guide
This piece is a relaxed fit and very accommodating for various sizes. We recommend sizing down if you are in between sizes.
Approximate numerical conversion:
Size XS: AUS 6-8
Size S: AUS 8-10
Size M: AUS 10-12
Size L: AUS 12-14
Size XL: AUS 14-16
Size XXL: AUS 16-18
Size XXXL: AUS 20-22
Not sure if it will fit? Add a backup dress, or try on before you hire.
Super fast express delivery - Australia wide
No cleaning needed - we take care of it.
Flexible rental extensions - if weather doesn't cooperate.
Adding product to your cart
Complete the look: Arrives with your dress. No extra shipping
The Coven & Co Folklore Maternity Photoshoot Gown / Wedding Dress is flattering and accommodating for all shapes and sizes.
The stunning Coven & Co Folklore Gown is a gorgeous whimsical bohemian piece perfect for your maternity or non-maternity photos, baby showers, weddings or elopements. It can be worn on or off the shoulder, and has a shirred and very stretchy bodice, for a very comfortable and flattering fit.
It is fully lined.
Complete the look with one of our beautifully handmade flower crowns or a hat.
Composition: 100% Viscose + Cotton Lace
Colour: Natural White
Photos 1, 7-10: Gorgeous Sarah is wearing the size L, captured by Jade Flores Photography.
Photo 6: Lovely model is wearing the size XS, captured by Hayley Mae Photography.
Photos 11-12: Our gorgeous client is wearing the size M, captured by Focus Imaging Photography.
You may also like...
Real customer reviews
Got questions? We have answers
1. Choose Your Dress
Browse our curated collection for maternity, motherhood, and every woman in between. Select your size, rental duration, hire dates, and add to cart.
2. We Deliver to Your Door
Your dress arrives 1–2 days before your event, beautifully packed and ready to wear. Make sure to try on as soon as possible and notify us any issues within 24 hrs of delivery. Rock your special occasion with confidence, comfort and compliments.
3. Return It, Stress-Free
No cleaning needed! Just pop it in the prepaid return satchel and return it over the counter at the post office on the last day of your rental.
We’re here for you. Chat with us or email hello@mamarentals.com.au
- Rental orders under $300 → Express delivery & return: $19.95
- Rental orders $300+ → Standard delivery & return: FREE
- Try-On orders → Weight-based shipping cost
⚠️ If you select different delivery dates for multiple items in one order, only one shipping fee is charged at checkout. Any extra shipments will require an additional shipping payment.
Yes! You can select “Try On” as the Rental Duration at checkout.
- Must be booked more than 2 weeks before your event
- Garment must be returned within 24 hours of delivery (based on AusPost scan) in original, unworn condition
- Try-on fee is refunded when you book a 4-day (or longer) hire within 3 days of return
- Try-ons are shipped Mondays/Tuesdays only
- Try-ons are dispatched 1 day before delivery (we are assume your dates are flexible)
💡 Less than 2 weeks until your event? Book your dress with a backup Dress option instead - that way, you’re covered without the time pressure of a Try-On.
- Read more about our Try On policy.
Our Backup Dress is your safety net for last-minute events.
- Add a second dress (equal or lesser value) to your order at 60% off
- Both dresses arrive together — try them on, wear your favourite one ONLY, and return both
- Perfect for events less than 2 weeks away.
⚠️ Please note: the Backup Dress is for peace of mind - you may only wear one of the two dresses to your event
Read more about our backup dress policy.
- Orders placed before 2pm AEST (Mon–Fri) dispatch the same business day
- Most metro areas: allow 1–2 business days
- Rural area, WA and NT: allow 2–5 business days
- Sydney customers: Free local pick-up (Forestville) or Same-Day Courier (extra fee)
We understand that fit can be tricky, and sometimes the dress just isn’t quite right.
- You must notify us within 24 hours of delivery (based on AusPost scan) AND return the dress unworn within the same timeframe
- If conditions are met, we’ll issue you a store credit (minus actual shipping cost, calculated by weight)
- To avoid stress, we recommend choosing a Backup Dress for last-minute hires or using our Try-On service if your event is further away (more than 2 weeks).
We understand - sometimes the weather (or little ones) don’t play along 🌦️
- If your photoshoot needs to be postponed, simply let us know.
- As long as the dress isn’t booked back-to-back, we can extend your hire to your new date.
- A reasonable extension fee applies, calculated pro-rata to our 4-day, 8-day, or 14-day hire rates.
This way you can relax knowing you won’t miss out on your dream dress if plans change.
Nope! We’ll handle that for you ✨ Every garment is professionally cleaned using eco-friendly, water-based methods - safe for sensitive skin and kinder to the planet.
All we ask is that you return the dress in the same condition you received it:
- Light marks and minor wear are completely fine (and expected).
- Please gently remove any prickles, dust, sand, or debris before returning.
- If the dress gets wet, make sure it’s dried off before shipping so it doesn’t get damaged in transit.
- If a dress is returned heavily soiled (e.g. red wine, mud, fake tan transfer), an extra cleaning fee may apply.
We are based in Forestville, NSW 2087.
- We ship Australia-wide via Express Post
- Free pick-up is available for Sydney customers
✨ Please note: We’re an online-only service and don’t have a retail shopfront, so we’re unable to accommodate visitors. Local customers are welcome to book online and use our convenient Forestville pick-up option.
Proudly 100% Zero Waste
100% compostable packaging
Facilities powered by solar
Eco-friendly laundry process
NO plastic fasteners used on garments
Used satchels composted by us
App section
The Folklore dress was absolutely perfect for our maternity shoot. Thank you Mama Rentals for being so accommodating when our shoot date was changed last minute too! The whole process was stress-free and seamless, I would 100% recommend and will be using your services again!
I felt so confident and beautiful in this dress at 34 weeks pregnant. It photographed really well and I have received many compliments from friends and family about the dress. 10 out of 10 would recommend!
Hi Meg, thank you so much for your lovely review and the beautiful photos, you look so stunning! I am so glad you loved the Coven & Co Folklore Gown and your experience with us, your feedback really means the world to me!
I do have another favour to ask - we don’t get many Google reviews even though we receive a lot of website reviews, so I would be super grateful if you could also take a moment to leave us a Google review too: https://g.page/r/CbCwGQ1gv2NsEAI/review.
I hope to be of service again in the future when you need a beautiful gown later on for your newborn or family photoshoot, as you probably know already they are all suitable for non-maternity too! Thank you again, Alice xx
I can’t thank Mama Rentals enough for a beautiful service they provide! They made my maternity shoot extra special by providing a beautiful gown. They were prompt at responding to communication which made it easy picking the right piece and right size. They were very accommodating and understanding.
Hi Charnna, Thank you so much for your lovely review and the beautiful photos you shared with us, you look so stunning! I am so glad you loved the Coven & Co Folklore Gown and the Spell Rhiannon Gown, your feedback really means the world to me!
I know I might be pushing my luck here, but we don’t get many Google reviews even though we receive a lot of website reviews, so I would be super grateful if you could also take a moment to leave us a Google review by simply copying and pasting your existing review onto our Google Page, no need to reinvent the wheel: https://g.page/r/CbCwGQ1gv2NsEAI/review.
I hope to be of service again in the future when you need a beautiful gown later on for your newborn or family photoshoot, as you probably know already they are all suitable for non-maternity too! Thank you again, Alice xx
I was in love with this gown. An affordable way to have the exact dress that I wanted.
Hi Corinne, Thank you so much for your lovely review and the beautiful photo, you look so stunning! Please feel free to share some of your other photos when you have them available:) I am so glad you loved the Coven & Co Folklore Gown and your experience with us, your feedback really means the world to me! I hope to be of service again in the future when you need a beautiful gown later on for your newborn or family photoshoot, please get in touch again and receive 10% off your all future orders by using the code 'helloagain'! Thank you so much, Alice xx
I’m in love with the dress & the experience renting through Alice! I actually purchased the same dress online however it didn’t arrive in time so I messaged Alice with a lot of urgency, she replied to my messages so quickly & was able to help me in an instant. Alice actually guided me to size down which worked out perfectly as well. The process of sending back the dress was so simple & I’ll honestly be back to rent more in the future. Can’t thank you enough xx
Hi Jes, Thank you so much for your lovely review and the beautiful photo, you look so stunning! I am so glad you loved the Coven & Co Folklore Gown and your experience with us, your feedback really means the world to me! I hope to be of service again in the future when you need a beautiful gown later on for your newborn or family photoshoot, please get in touch again and receive 10% off your all future orders by using the code 'helloagain'! Thank you so much, Alice xx